SMALL is beautiful – and it’s also good business, according to former Dragon’s Den star Theo Paphitis. We’re proud to announce the multi-millionaire entrepreneur has chosen Freyda’s Pantry as the winner of his prestigious ‘Small Business Sunday’ prize.

Theo selected our business from hundreds of other entries, after we impressed him with our unique handmade healthy food bars for pregnant and nursing mums.

Our bars – which are based on an ancient Indian and Middle Eastern recipe used for generations in the Eastern world – help with nutrition, milk supply and energy levels during pregnancy and after birth. They have already been snapped up by top stores including Ocado and Whole Foods Market.

The company was founded by mum-of-three Sharon, who was inspired to set it up after a traumatic birth with her youngest son. Due to her health complications she was only consuming 800 calories a day, under a third of the calories new mums normally need to breastfeed, recover from birth and replenish their energy levels.
Midwives told her she may have to top-up her breast milk with formula, but after eating her family recipe she was discharged within days and able to nurse her baby. She began to bake the recipe for other mums and Freyda’s Pantry now has customers from Cornwall to the Shetland Islands, and has even begun exporting to Ireland.

Sharon and her team will now attend the national Small Business Sunday conference in January next year as well as receive help and mentoring online from Theo’s team.

Sharon said: “The bars are unique mix of East and West – so getting recognition from a businessman as successful as Theo Paphitis is a huge boost. The company has only been going for a few months but stocks are flying off the shelves. It’s a wonderful to know our little company is helping mums across the country and beyond.”

Theo Paphitis added: “I admire people who have passion and energy and everyone who wins Small Business Sunday becomes part of a friendly club.”

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